Patient Centricity:A Progressive Prescription for Modern Healthcare

Journal for Clinical Studies

Patient centricity in healthcare involves designing services and solutions around the patient.A key way of implementing this approach is by listening to the patient’s voice along their entire treatment journey.The Real-World Data (RWD) that this generates is becoming increasingly valuable in informing important healthcare decisions, and the wider Real-World Evidence (RWE) base that RWD feeds into can also generate significant returns on investment for pharma companies.

This article reviews current trends in Real-World Data (RWD) collection and how clinical trial sponsors can generate significant returns on investment by utilizing innovative technologies to overcome the perceived challenges that hinder some patient-centric initiatives. Click here to read the full article.