Connecting to the Patient in the Digital Age

Pharmaceutical companies are shifting their mindset away from simply selling to physicians and toward serving the patient. But a truly patient-centric approach requires more than developing drugs to treat disease; it also requires providing services and support that patients want and need to manage their conditions and even to prevent the onset of disease.

In this article, leaders from ERT and other industry organizations provide examples of how today’s technologies can help pharma meet their objective of becoming truly patient-centric, now and in the near future.

Download the article here.